Author:
Abstract
The Covid-19 pandemic has adversely affected the economic and social life of people from the time it emerged to the present day. Countries have taken many measures such as curfew, remote work, and mandatory quarantine practices in order to reduce the spread of the pandemic. All these measures not only affected social life, but also greatly affected the economy. Situations such as the temporary closure of companies and remote working led to problems such as the inability to meet the supply. Also, people avoided interacting with people in an effort to avoid the pandemic and maintain social isolation. This situation has affected the demand for online shopping. This study was conducted to investigate the effects on consumers' online purchasing behavior during the Covid-19 period. As the information and analyzes gathered from various studies and articles in this study shows, Covid-19 has caused changes in consumers' online purchasing behavior. As a result, it has been observed that online purchasing behaviors differ according to generations, socio-economic and demographic factors.
Keywords
Abstract
The Covid-19 pandemic has adversely affected the economic and social life of people from the time it emerged to the present day. Countries have taken many measures such as curfew, remote work, and mandatory quarantine practices in order to reduce the spread of the pandemic. All these measures not only affected social life, but also greatly affected the economy. Situations such as the temporary closure of companies and remote working led to problems such as the inability to meet the supply. Also, people avoided interacting with people in an effort to avoid the pandemic and maintain social isolation. This situation has affected the demand for online shopping. This study was conducted to investigate the effects on consumers' online purchasing behavior during the Covid-19 period. As the information and analyzes gathered from various studies and articles in this study shows, Covid-19 has caused changes in consumers' online purchasing behavior. As a result, it has been observed that online purchasing behaviors differ according to generations, socio-economic and demographic factors.