INFLUENCE OF MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE. EMPHASIS ON FIRMS FROM WOOD (FURNITURE) SECTOR IN BiH
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Abstract
Marketing Strategies gives independent venture a course toward viable advancement. Advertising techniques contrast starting with one business then onto the next and ought to be modified to suit the necessities of the specific organization. It influences and affect the organizational performance in many ways such as leadership assesment, executive coaching, executive team alignment and organizational consulting. Wood sector in BiH is one of the most profitable sectors. BiH is the best place if someone wants to find modern furniture at reasonable prices. It is not unknown thing that the BiH wood industry is such an important part, maybe most important, of the country’s industry given that more than a half of the country is covered by forests, beech, fir, oak, ash...etc. So many supplies of domestic natural resources provided the original stimulus for the firms to start furniture production which is export-oriented. Analysis that is going to be used is qualitative, based on previous researchs that are done on this topic. Also interviews with the people from marketing in three companies that are wood furniture producers.
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Abstract
Marketing Strategies gives independent venture a course toward viable advancement. Advertising techniques contrast starting with one business then onto the next and ought to be modified to suit the necessities of the specific organization. It influences and affect the organizational performance in many ways such as leadership assesment, executive coaching, executive team alignment and organizational consulting. Wood sector in BiH is one of the most profitable sectors. BiH is the best place if someone wants to find modern furniture at reasonable prices. It is not unknown thing that the BiH wood industry is such an important part, maybe most important, of the country’s industry given that more than a half of the country is covered by forests, beech, fir, oak, ash...etc. So many supplies of domestic natural resources provided the original stimulus for the firms to start furniture production which is export-oriented. Analysis that is going to be used is qualitative, based on previous researchs that are done on this topic. Also interviews with the people from marketing in three companies that are wood furniture producers.