Author :
Abstract
Bu araştırma, üyelik açısından Yavaş Şehir Ağı’na ilk kez katılan ve hala tek üye ada sıfatıyla Ağ’da bulunmakta olan Gökçeada’yı, bir paket tur satın almak suretiyle ziyaret eden turistler üzerinden yapılmıştır. Araştırmanın amacı, Gökçeada’da faaliyet gösteren turistik işletmelerinin estetik değerini belirlemek ve ayrıca estetik değerin turistlerin tatmini üzerindeki etkisini ortaya koymaktır. Veri toplama aracı olarak anket yöntemi seçilmiştir ve 770 geçerli anket değerlendirmeye alınmıştır. Araştırmanın veri analizi aşamasında turistlerin demografik bilgilerinin frekans ve yüzdeleri incelenmiştir. Daha sonra, verilere faktör analizi uygulanmış ve faktörler arasındaki korelasyon ve regresyon katsayıları incelenmiştir. Araştırma sonucunda konaklama, restoran, yerel ürün satış işletmeleri ve tur otobüslerine ilişkin estetik değerler ile turistlerin tatmini arasında yüksek oranda pozitif ilişkinin bulunduğu belirlenmiştir. Müzelere yönelik estetik değer ile turistlerin tatmini arasında orta oranda negatif ilişki tespit edilmiştir. Hediyelik eşya satan işletmelere ilişkin estetik değer ile turistlerin tatmini arasında ise yüksek oranda negatif ilişki olduğu sonucuna varılmıştır. Turistik işletmelerinde estetik değere ilişkin sürekli yeniliklerin yapılmasının ve müzelerin zenginleştirilmesinin turistleri seyahat etmeye itecek bir motivasyon oluşturacağı düşünülmektedir. Gökçeada’da yöreye özgü çeşitli el sanatları kurslarının faaliyete geçmesi, üniversitelerin yerel yönetim ve halk eğitim merkezleriyle birlikte projeler yürütmesi yöre halkının bu konuda bilinçlenmesine katkıda bulunacaktır.
Keywords
Abstract
This study was carried out with the tourists who purchased a package tour and visited Gökçeada, which became a member of the Cittaslow Network for the first time and which is still the only member island within the Network. The research aimed to determine the aesthetic value of touristic businesses in Gökçeada and also to reveal the effect of aesthetic value on the satisfaction of tourists. The survey method was selected as the data collection tool and 770 valid surveys were evaluated. During the data analysis stage of the research, the frequencies and percentages of the demographic information of the tourists were examined. Afterward, factor analysis was applied to the data and the correlation and regression coefficients between the factors were examined. According to the results of the research, there is a high positive correlation between the aesthetic values of accommodation, restaurant, shops selling local products and sightseeing buses and satisfaction of the tourists. A moderate negative correlation was found between the aesthetic value of the museums and the satisfaction of the tourists. There was a high negative correlation between the aesthetic value of the souvenir shops and the satisfaction of the tourists. Continuous innovations in aesthetic values in touristic establishments and enrichment of the museums are thought to motivate tourists to travel. Introduction of various handicraft courses in Gökçeada and the implementation of some projects by the universities together with the local government and public education centers will contribute to the awareness of the local people.
Keywords
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