Author :
Abstract
This research aims to analyze and compare the competitive strategies of seven firms operating in international markets by applying content analysis to their 2020 strategic reports. Using Michael Porter's framework of generic strategies—differentiation, cost leadership, focus, and combinations thereof—the study reveals key structures and patterns in the firms' approaches. The content analysis shows that cost leadership is the most preferred strategy, with many firms also integrating both cost leadership and differentiation strategies to gain competitive advantage. These findings highlight the unique strategies each firm develops. The study is limited by its focus on a small number of firms during a specific time period, the incomplete availability of certain report details, and the subjectivity of qualitative analysis. Future research should explore the integration of cost leadership and differentiation strategies in more depth, emphasizing the value of a multi-strategy approach.
Keywords
Abstract
This research aims to analyze and compare the competitive strategies of seven firms operating in international markets by applying content analysis to their 2020 strategic reports. Using Michael Porter's framework of generic strategies—differentiation, cost leadership, focus, and combinations thereof—the study reveals key structures and patterns in the firms' approaches. The content analysis shows that cost leadership is the most preferred strategy, with many firms also integrating both cost leadership and differentiation strategies to gain competitive advantage. These findings highlight the unique strategies each firm develops. The study is limited by its focus on a small number of firms during a specific time period, the incomplete availability of certain report details, and the subjectivity of qualitative analysis. Future research should explore the integration of cost leadership and differentiation strategies in more depth, emphasizing the value of a multi-strategy approach.
