Çevresel Sürdürülebilirliğin Kurum İtibarı Üzerindeki Etkisi: Türkiye’deki Tüketiciler Üzerine Bir Çalışma
Author :
Abstract
The concept of corporate sustainability, which is defined as meeting the needs of today without compromising the needs of future generations, means creating value for future generations by considering an institution's economic, social, and environmental factors while maintaining its profit-oriented activities. When corporate sustainability is considered in the environmental sense, corporate environmental sustainability is the centralization of the environmental protection approach in all managerial and operational business processes carried out by an organization on behalf of the corporate culture. Sustainability studies carried out by institutions enable them to be responsible for the environment and society while also creating, protecting or strengthening their reputations.
In this context, the phenomenon of corporate reputation, which is created, protected, and strengthened under the dimensions of emotional appeal, products and services, financial performance, vision and leadership, working environment and social responsibility, is a phenomenon that needs to be measured in order to be managed strategically by organizations.
This study was planned to measure the impact of environmental sustainability studies carried out by organizations in Turkey on corporate reputation. For this purpose, the study was carried out in two stages. Firstly, the corporate sustainability reports in Turkey are examined with the content analysis method, one of the qualitative types of research, to determine what environmental sustainability studies in Turkey are. The findings obtained from 37 sustainability reports examined within the scope of the research were integrated under the emotional appeal, social responsibility and product and services dimensions of corporate reputation, and a survey was conducted with consumers. As a result of the research, it has been found that the environmental sustainability practices of the organizations contribute to the corporate reputation.
Keywords
Abstract
The concept of corporate sustainability, which is defined as meeting the needs of today without compromising the needs of future generations, means creating value for future generations by considering an institution's economic, social, and environmental factors while maintaining its profit-oriented activities. When corporate sustainability is considered in the environmental sense, corporate environmental sustainability is the centralization of the environmental protection approach in all managerial and operational business processes carried out by an organization on behalf of the corporate culture. Sustainability studies carried out by institutions enable them to be responsible for the environment and society while also creating, protecting or strengthening their reputations.
In this context, the phenomenon of corporate reputation, which is created, protected, and strengthened under the dimensions of emotional appeal, products and services, financial performance, vision and leadership, working environment and social responsibility, is a phenomenon that needs to be measured in order to be managed strategically by organizations.
This study was planned to measure the impact of environmental sustainability studies carried out by organizations in Turkey on corporate reputation. For this purpose, the study was carried out in two stages. Firstly, the corporate sustainability reports in Turkey are examined with the content analysis method, one of the qualitative types of research, to determine what environmental sustainability studies in Turkey are. The findings obtained from 37 sustainability reports examined within the scope of the research were integrated under the emotional appeal, social responsibility and product and services dimensions of corporate reputation, and a survey was conducted with consumers. As a result of the research, it has been found that the environmental sustainability practices of the organizations contribute to the corporate reputation.
