Author :
Abstract
Turizm sektörü global ekonomi içerisinde hızla gelişmektedir. Bu hızlı gelişme rekabet ortamını doğurmaktadır. Destinasyonlar temel kaynaklarını kullanarak sahip oldukları rekabet gücünü artırmayı hedeflemektedirler. Bu çerçevede her destinasyon yeni turistik ürünler ortaya koymak zorundadır. Son yıllarda spor turizmi bir turistik ürün olarak destinasyonların dikkatini çekmektedir. Manavgat öncelikle deniz-kum-güneş turizmini kullanmaktadır. Bu durum destinasyonu yaz sezonuna bağımlı kılmaktadır. Spor turizmi Manavgat’ta turizmi 12 aya ve destinasyonun farklı bölgelerine yayabilir. Bu kapsamda Manavgat’ta beşinci kez düzenlenen Dağ Bisikleti Maratonu incelenmiştir. Araştırmada nitel araştırma yöntemleri kullanılmıştır. Katılımlı gözlem, yüz yüze mülakatlar, Maratonun broşür ve web sayfasının incelenmesi gibi yöntemler izlenmiştir. Ayrıca araştırmacı olarak bizzat yarışa katıldım. Bu şekilde veriler toplandı ve analiz edildi. Çalışmanın amacı; Manavgat Dağ Bisikleti Maratonu’nun bir spor turizmi etkinliği olarak güçlü ve zayıf yönlerini ortaya koymaktır.
Keywords
Abstract
Tourism sector has been rapidly developing within the global economy. This development causes an intense competition. Destinations aim to increase their own power shots by using their own basic resources. In this respect, each destination has to offer new touristic products. In recent years, sport tourism has attracted the attention of the destinations as a touristic product. Manavgat has been primarily using sea-sand and sun tourism. It makes the destination dependant on summer season. Sport Tourism can spread tourism to 12 months and other areas in Manavgat destination. In this context, Mountain Bike Marathon which is the fifth time organized in Manavgat was examined. Mainly qualitative research methods have been adopted in this research. Participant observations and interviews were made face to face, brochure and website of Marathon was examined. Additionally, I participated in the race as a researcher.. So data was collected and analyzed. The aim of this study is to find out the strengths and weaknesses of Manavgat Mountain Bike Marathon as a sport tourism event.
Keywords
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