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PONZİ Sistemlerinde Tüketicilerin Mağdur Olma Riskinin Azaltılmasına Yönelik Bir Yaklaşım Olarak Sosyal Normlar Pazarlama ̇, 2971-2981
Social Norms Marketing as an Approach to Reduce the Risk of Victimization of Consumers in PONZI Systems
http://dx.doi.org/10.29228/sssj.64376
İpek Gürsoy -Zeynep Hatunoğlu
Abstract
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