In this research, it was aimed to reveal the changes observed in consumers' cloth purchasing habits with the spread of Covid-19 (Coronavirus) Pandemic to our country in March 2020. In line with this purpose, consumers 'clothing shopping habits before the pandemic and their shopping preferences during the pandemic were compared, evaluated together, and the effects of the Covid-19 Pandemic on consumers' clothing shopping were tried to be determined. In the research in which the scanning model was used, a questionnaire form was developed by the researcher to collect data. The research was conducted with the participation of 355 people with different demographic characteristics such as gender, age, education level, place of residence and profession. The data was obtained through an online survey shared via e-mail and social media between the dates of August - September 2020. The results of the research were reached by analyzing, evaluating and interpreting the data in the statistics program. Based on the research findings; it has been concluded that the Covid 19 (Coronavirus) Pandemic has a major negative impact on consumers' clothing purchases. It may be more difficult to provide conditions in places such as the neighborhood and high society markets; However, clothing shopping can be increased if more reliable shopping environments are created by improving the measures in shopping malls and stores.
