In this intense competition environment where businesses struggle for existence, their original capital which is the hardest to imitate is their employees that is expressed as intellectual capital. Even if the contributions of employees to the businesses are put forward at physical, information and service level, the emotional dimensions of behaviour also affect the visible, displayed patterns and results of their efforts and behaviour. Emotions are shaped by a number of internal and external motivator factors while they are mostly occurring on a moral platform that is difficult to identify and manage. In this study, an evaluation is made based on secondary data about factors which are dependent on each other with a cause-effect interaction such as emotional labour, moral and motivation that are seen among the most important contributing factors in the management and success of tourism establishments. As a result of the study, deep acting and sincere behaviour seem to give more positive results on the aims of tourism establishments and their employees. Therefore, works should be carried out for managers to use internal and external awards with moral and motivation tools effectively to support deep and sincere labour behaviour and to make the working environment a fun, moral and motivation increasing structure.
