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Abstract


A Research On Internet Media Literacy Awareness Of Parents’: Kayseri Example

Rapid developments and innovations of information technologies have led to daily use of internet in every aspect of life. This intensive usage has provided great convenience for society; however it has paved the way for gaining many negative experiences. The effects of internet with both its negative and positive aspects have been discussed at each life level from every angle and particularly it has become a matter of research inenvironments of social and educational sciences. The significant influence and manipulation of new media, its effects on developing behavior process have made the internet media literacy concept valuable. Internet usage habits and awareness level on that point are essential for especially families who are the cornerstones for forming a society. Parents should understand and interpret media products and their messages correctly and form accurate habits of consumption in an environment that internet and its products surround all parts of society from all ages. In this sense, it’s crucial that parents who are responsible for their children’s physical and mental development in the first place should help their children to gain good habits in their education. Parents enable this through media literacy education consisting of a scheduled, aimed and effective content. In addition to these, it is significant how parents govern their children on internet use. It’s also crucial that parents’ media literacy awareness level to be known for forming internet usage habits in a correct way and the required precautions should be taken and some policies should be developed on media literacy. From this point of view,the aim is to reveal the consciousness level on internet media literacy of parents who have children at 11-14 age range in Kayseri within this research. In this study, a literature review has been made and some information on internet media literacy, media literacy education and parents’ media literacy in the first place. Then, a quantitative analysis has been made on media literacy awareness and consciousness level of parents living in Kayseri. The information of survey conducted on 500 parents who are at different demographic and socioeconomic status has been transmitted to SPSS 17.5 statistic data analysis program. The results and findings obtainedhave been analyzed and frequency, percentage, average, ANOVA, Spearman and Pearson Correlation Analyses have been used. As a result, this study showsthat parents living in Kayseri have a high level of awareness on internet media literacy but they have consciousness on media literacy at medium level.In this context, it’s recommended that parents’ skills and competence on media literacy should be developed via an effective media literacy education.



Keywords
İnternet media literacy, Parents’ media literacy, Media literacy education



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